The BSR becomes a model EU region on conscious sea use combination, shaping its unique EU brand in this field. Smart combinations refers to integrated concepts where multiple products (e.g. biogas, fertilisers, seafood, high-value products) and services (e.g. nutrient harvesting, carbon sequestration, clean beaches) are delivered from the same space.

The natural capital of the Baltic Sea Region is maintained and able to offer a broad range of ecosystem services in line with the sustainable development paradigm and the HELCOM Baltic Sea Action Plan (BSAP) and the EU Marine Strategy Framework Directive (MSFD) spirit. This is made possible by a more widespread conscious use of the sea resources to that end.

The BSR becomes an important place for smart production of renewable energy and sustainable biomass including marine resources in order to meet EU targets and mitigate climate change. Such production enhances the security of the energy supply and attracts new industries and businesses to the coastal municipalities.

Blue biobased products, such as new medicines and healthy food, contribute to human health and well-being in the BSR. Also the biobased economy creates new jobs and thus improves employment opportunities in the coastal states and regions.

Biobased economy offers one of the highest innovation potential and high value product potentials. System innovations make best use of already available knowledge and technologies from related sectors such as forestry, offshore wind as well as other biotech industries. In 2030, the BSR becomes an important EU biobased innovation and model hub specialised in biobased technologies.